Paid advertising delivers immediate visibility and qualified traffic. We manage Google Ads, Facebook/Instagram advertising, and other paid media platforms to drive measurable business results—not just clicks.

Why Paid Advertising Works

SEO takes months to show results. Paid advertising delivers immediate visibility to people actively searching for your services or matching your target customer profile. When done right, it's one of the most cost-effective ways to grow your business.

Our Paid Advertising Approach

Business Goals First: We start with your objectives—leads, sales, phone calls, store visits—and build campaigns designed to deliver those outcomes.

Targeted Audience: We don't waste budget on irrelevant clicks. Every campaign targets specific demographics, locations, interests, and search intent.

Continuous Optimization: Paid advertising requires constant monitoring and adjustment. We optimize daily to maximize performance and minimize wasted spend.

Transparent Reporting: You see exactly where your money goes and what results it generates. No hiding behind vanity metrics.

Google Ads Management

Google Search Ads

Your ads appear at the top of Google search results when people search for your services. Perfect for capturing high-intent customers actively looking for what you offer.

Best for: Service businesses, local businesses, professional services, home services, legal, medical, automotive

Google Local Service Ads

Special ads for service businesses that include Google Guaranteed badge, instant booking, and pay-per-lead pricing. Ideal for HVAC, plumbing, electrical, cleaning, and other home services.

Google Display Ads

Visual banner ads that appear across millions of websites. Great for brand awareness, retargeting website visitors, and reaching customers earlier in the buying journey.

Best for: Brand building, retargeting, visual products, event promotion

Google Shopping Ads

Product-focused ads showing images, prices, and store information. Essential for e-commerce businesses and retailers selling physical products.

YouTube Advertising

Video ads on YouTube targeted by demographics, interests, keywords, and viewing behavior. Powerful for building brand awareness and showcasing products/services.

Facebook & Instagram Advertising

Facebook/Instagram Feed Ads

Native ads that appear in users' social media feeds. Highly targeted based on demographics, interests, behaviors, and connections.

Best for: Restaurants, retail, real estate, events, B2C services

Facebook/Instagram Stories Ads

Full-screen vertical ads that appear between Stories. High engagement format perfect for mobile users.

Messenger Ads

Ads that open conversations in Facebook Messenger. Great for businesses that benefit from direct communication with prospects.

Lead Generation Campaigns

Facebook forms that capture contact information without users leaving the platform. Effective for lead generation and appointment booking.

What's Included in Paid Media Management

Our Paid Advertising Process

Phase 1: Strategy & Setup (Week 1-2)

We research your market, competitors, and target audience. We develop campaign strategy, set up accounts, configure tracking, and prepare ad creative.

Phase 2: Launch & Learning (Week 3-4)

Campaigns launch and we gather initial performance data. We make rapid adjustments based on early results to optimize performance quickly.

Phase 3: Optimization & Scaling (Month 2+)

Continuous testing, refinement, and optimization. As campaigns prove successful, we scale spending to maximize results while maintaining efficiency.

Paid Advertising Pricing

Management Fees

Note: Management fee is separate from ad spend. Ad spend goes directly to Google/Meta and is billed by them.

Typical Ad Spend by Industry

Understanding ROI in Paid Advertising

The right ad spend depends on your customer lifetime value and profit margins. If you make $2,000 profit per customer, spending $200 to acquire that customer is excellent ROI.

Key Metrics We Track:

Google Ads vs. SEO: Which is Better?

The answer: both. They serve different purposes and work together.

Google Ads Advantages:

SEO Advantages:

Best Strategy: Use Google Ads for immediate results and controlled growth. Invest in SEO for long-term sustainability. As SEO improves, you can reduce ad spend or reinvest savings into scaling ads further.

Industries We Serve

We manage paid advertising campaigns for businesses across Citrus County:

Why Choose IHC Technology for Paid Advertising?

We Care About Your Bottom Line

We're measured by results, not clicks. Our goal is profitable growth for your business—leads and customers that generate revenue, not vanity metrics that look good in reports.

Local Market Expertise

We understand Citrus County demographics, seasonal trends, competition, and what messaging resonates with local customers. We're not managing your ads from a call center in another state.

Transparent Pricing & Reporting

No hidden fees. No percentage markup on ad spend. You see exactly what we do, what it costs, and what results it delivers. Monthly reports with clear explanations, not confusing jargon.

Experience Across Industries

We've managed campaigns for service businesses, dealerships, healthcare, legal, and more. We understand what works in different industries and apply proven strategies to your campaigns.

Ready to Drive Leads and Sales with Paid Advertising?

Let's discuss your goals, budget, and develop a paid advertising strategy that delivers measurable ROI.

Start Your Campaign