Get found everywhere your customers are searching—Google, AI chatbots, voice search, and map results.
Search behavior is changing. Your customers aren't just typing keywords into Google anymore. They're asking ChatGPT for recommendations, using voice assistants to find local services, and relying on AI-powered map results to choose businesses.
If your digital presence isn't optimized for these new search behaviors, you're invisible to a growing percentage of potential customers.
IHC Technology specializes in both traditional SEO and next-generation AI search optimization, ensuring your business shows up wherever customers are looking.
SEO (Search Engine Optimization) is the practice of improving your website and online presence so you rank higher in search engine results.
When someone in Citrus County searches for "tree service near me" or "restaurants in Crystal River" or "website design Inverness," SEO determines whether your business appears on the first page—or gets buried on page five where no one will find you.
Traditional SEO focuses on:
GEO (Generative Engine Optimization) is the practice of optimizing your digital presence so AI-powered search tools can understand, extract, and recommend your business.
AI search tools include:
When someone asks an AI chatbot "What's the best marina in Crystal River?" or "Where should I get my website redesigned in Citrus County?"—does your business get mentioned?
For most businesses, the answer is no. Not because they're not good at what they do, but because their digital presence isn't structured in a way AI systems can process.
GEO changes that.
AI systems need clear, structured information to understand and recommend your business. Here's how we make that happen:
We ensure every page on your site clearly states who you are, what you do, who you serve, and where you operate. AI systems rely on this entity recognition to make recommendations.
We implement schema markup that tells AI systems exactly what your business offers, where you're located, what your hours are, and how customers can contact you.
We write content in conversational, natural language that matches how people actually ask questions. This helps AI systems extract accurate answers from your site.
We build credibility signals (reviews, backlinks, consistent NAP data) that AI systems use to determine trustworthiness when making recommendations.
We create internal linking structures and content relationships that help AI understand how different services and topics connect within your business.
If you serve local customers, local SEO is non-negotiable.
Local SEO ensures you appear in:
Your Google Business Profile is often the first thing potential customers see. We optimize every element:
We ensure your business name, address, and phone number (NAP) are consistent across hundreds of online directories, review sites, and local platforms.
Reviews are a critical ranking factor for local SEO and a trust signal for AI systems. We help you develop systems to generate, monitor, and respond to reviews.
We create content that naturally incorporates geographic keywords and demonstrates your local expertise without keyword stuffing.
We pursue backlinks from other Citrus County businesses, organizations, and local news sources to build geographic authority.
A beautiful website that loads slowly and confuses search engines won't rank.
We handle the technical elements that make SEO possible:
Content isn't just blog posts. It's every word on your website.
We develop content strategies that:
Our SEO and AI search optimization services are designed specifically for businesses serving Citrus County customers.
We serve businesses in:
Whether you're a restaurant trying to fill more tables, a service company looking for more leads, or a healthcare provider building local authority, we can help you get found.
SEO is a long-term strategy. Most businesses start seeing measurable improvement in 3-6 months, with significant results in 6-12 months. Businesses in highly competitive industries may take longer.
SEO requires ongoing work. Search algorithms change, competitors improve their strategies, and maintaining rankings requires continuous optimization. One-time SEO projects rarely deliver lasting results.
No ethical SEO company can guarantee specific rankings. Anyone who promises #1 rankings is lying. We focus on driving qualified traffic and conversions, not vanity ranking metrics.
SEO is organic (unpaid) visibility that takes time to build but delivers long-term results. Google Ads is paid advertising that delivers immediate visibility but stops when you stop paying. Most businesses benefit from both.
Yes. Local SEO focuses on geographic visibility for businesses that serve customers in specific locations. It includes Google Business Profile optimization, local citations, and location-specific content.
AI search optimization (GEO) ensures your business appears in AI-powered search results from tools like ChatGPT, Google AI Overviews, and voice assistants. It's the next evolution of SEO as search behavior shifts toward conversational AI.
If you're tired of being invisible in search results, or if you want to prepare for the future of AI-powered search, let's talk.