From dated template to Industrial Luxe.
Rock Solid Creations has spent years building a reputation for the kind of granite and quartz work you recognize when you walk into a kitchen. The website they had didn't tell that story. IHC rebuilt the brand top to bottom — website, business cards, and a visual system that finally matches the stone.
The Situation
Rock Solid built its reputation the right way — on craftsmanship, word of mouth, and repeat customers across Citrus County. The goal of this engagement was to bring the digital presence up to match a business that had already earned its place as a premier fabricator in the area.
Beyond the website, the team wanted a unified visual identity across every touchpoint — business cards, print collateral, signage, and digital — built on a system that could scale as the team grows.
The Approach
We coined the aesthetic Industrial Luxe — raw, honest, and premium. Not pretending to be a boutique jewelry brand, but not hiding the trade either. Dark concrete tones, sharp typography (Cinzel for display, Raleway for body), and high-contrast photography of the stone itself as the hero element.
The homepage leads with the material, not the logo. Service pages are structured around the questions customers actually ask in showroom visits. And the entire system is designed to scale — same visual DNA whether it's a Facebook ad, a printed estimate, or a vehicle wrap.
What We Built
- 6-page responsive website with dedicated pages for granite, quartz, commercial, and residential work
- Cambria Premier Partner positioning integrated throughout
- Complete business card system for the entire team — unified design, individual personality
- Local SEO foundation targeting Citrus County and surrounding counties
- Photography direction for the ongoing in-house shot library
- A brand that looks like the work
- Consistent visual identity across every touchpoint
- Positioning that matches the premium market tier
- Foundation for ongoing marketing and expansion