Practical notes from the IHC Technology workshop — what's actually working in local SEO, AI search, websites, video, and small business marketing on the Nature Coast.
The new search engine isn't Google. It's whatever your customer asks first. Here's how local businesses can show up in AI-generated answers.
Read More →From local schema markup to click-to-call buttons — five concrete fixes that move the needle for businesses on the Nature Coast.
Read More →The most underused free marketing channel in 2026 isn't Instagram or TikTok. It's the platform you already have but probably never touch.
Read More →Aerial footage used to be a nice-to-have for luxury brands. In 2026, it's table stakes — and here's why even the smallest businesses should budget for it.
Read More →Why responding to bad reviews publicly is the single highest-leverage reputation move most local businesses never make.
Read More →Forget keyword density. Here are the five signals Google's local algorithm actually weights for small business rankings.
Read More →An honest breakdown of when Wix or Squarespace is the right answer, and when hiring an agency actually pays for itself.
Read More →The first wave of insights is in production. Got a question you want answered, or a topic you want covered? Send it our way.
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